Bolivian Catholic University
Strategy is a term that has its roots in ancient Greece. The word Strategos was the name used to designate the general or commander-in-Chief and Supreme military body. The concept as such not alluding to a verb, refers to an individual: the General, the Commander of military forces convened to resolve a conflict. Then, strategy is what basically makes the Strategos, his task. The General of armies, or leader in organizations, insofar as strategos or strategist, is expedient that know in depth the nature of the Organization, since it emerge the collective efforts and are presumed essential skills that determine good results, which refines and improves with knowledge and constant practice.
In the business world, strategy can be defined as the decision-making model that reveals the objectives or goals of the company, as well as essential plans to achieve them, so you define their competitive position, in response of what kind of business the company is or wants to be, and What kind of organization you want to be. In his book, the Strategos, and war in the world of business, Carlos Nava Condarco, Professor in politics and business strategy of the Bolivian Catholic University, lists four basic skills of a good strategist in the business field. First it places Control of emotions, understanding as such, control over itself which guarantees the personal control of situations and even control the context. Nothing more essential to a strategist, that knowledge and personal control, since a situation of strong conflict, the control of oneself, can become a terrible imbalance, analogous to that which might occur while trying to extinguish the flames with gasoline. If the Strategos has no ability to control if same then does not have the ability to control the conflict and nothing more has to be done in the logical strategic. Subsequently, places the memory, as fitness. Memory understood as knowledge accumulated by the experiences passes.
