K12 Expands Offer:
New Managing Director at K12 / / founding sister company ‘ 40 level laboratory for innovation’ / / new offer: corporate publishing in the ‘all around carefree package’ Dusseldorf, March 18, 2013. In the year 2013, K12 Agency for communication and innovation (K12) launches another business leader, as well as supplemented consulting portfolio. In this next stage of development, K12 is based on significant practical experience in consulting. Contemporary publishing as additional Managing Director has won agency Frederik Bernard, resolved his Munster agency FBKB and K12 customers more cared. In addition, Bernard will deal as publishing and online expert especially to the development of digital publishing. Our customers set a fast pace”, so Bernard. “In terms of publishing, K12 offers its customers an all around carefree package now”, which takes account of the changing media usage: it consists of concept, content determination and the complete range of editorial Realization of digital and analog world. The package includes text, images, sound and video, or a selection of these formats.
“The question of contemporary publishing is often on the decision offline or online’ reduced”, says Managing Director Kirsten Jantke. “From our point of view there is only one today about defining issue: exciting or boring?” In addition, the biggest challenges are according to opinion of the Agency, workflow, content management, and cross-channel publishing. We find the right way for our customers to systematize and content match despite growing number of communication channels”, explains managing director Jorg Hoewner. “Faster successful innovations develop beyond K12 expands the innovation consulting field: for this purpose, the Agency has a sister company, the laboratory for innovation 40 degrees”, founded. The laboratory supports companies to develop faster successful innovations. K12 thereby draws Consequence of many years of experience, that innovations fail not only, but also on the communication”, commented CEO Michael Jansen. Often there is a lack of goal-oriented work or the safe evaluation of innovation projects.
