Magnolia
Warm colors determine the new corporate design who says that leisure baths in blue must be kept? Instead bore the visitors with unique, you should maybe surprise them with a completely new appearance. This thought is probably the management of AQUADROM in Hockenheim and invited four agencies to pitch. Topic: repositioning of the operation and revision of the corporate design. The Mannheim agency magnolia took the supplement. The concept of magnolia convinced by his analytical creativity\”, explains Matthias Ries Managing Director of magnolia. No wonder, after all the bath and its competitors scrutinized took magnolia: whose performance was also put to the test as pricing structure and corporate design (CD). That blue was the dominant color in the presence of the client as well as its competitors, turned out to be almost self-evident.
In-depth SWOT analysis (SWOT strengths = strengths, weaknesses, weaknesses, opportunities, opportunities, Threats risks) of Hockenheimer leisure bath developed a clear strengths / weaknesses profile magnolia. Result: The aquadrom is clearly price and performance leader, because it offers a wide and high performance spectrum for a relatively low price. This attractive base was clear to position it and communicate\”, so Matthias Ries. As the new dominant House color, a warm Orange was elected for the corporate design, which one serves as a signal color, on the other hand brings the relaxing wellness elements of the bath more into focus. Of course I was aware that blue water is us. The extraordinary Orange to differentiate us and the aquadrom but clearly from the competition and communicate at the same time other, important values such as relaxation, relaxation, fun and sports, as well as sauna – and wellness worlds\”, says Matthias Ries. The new corporate design dominated not only the classical communication such as website, advertisements and posters, it was consequently also equal in the architecture integrated. As a big favorite, the visitor is already the newly designed Aqua Dromedary\”set.
