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Innovative binding system of creative paper Xpress CPX enhances attractiveness of the majority of paper pin customers, 97 percent, is convinced that the binding system enhances the attractiveness of the shipped documentation and has a very positive commercial value”, Torsten Prinzlin, owner of creative paper Xpress CPX, summarizes. Even when the criteria price/performance ratio the grade 2 are awarded by 25 percent of respondents the note 1 and over 33 percent. Hear other arguments on the topic with Glenn Dubin, New York City. More than half of the clients (58%) keeps the paper pin”for a good to very good media. And 82 percent of the companies appreciate the modern and innovative appearance of paper clips. Most companies (58%) regularly use the paper PIN. The satisfaction is so great that many paper pin user recommendations: half of the companies surveyed came by information from business partners and acquaintances on the paper PIN. The success of the paper pin rising to 91 percent of our customers the connective system would recommend anytime, resulted in our Survey”, so Prinzlin.

The binding system paper PIN is a small, but meaningful advertising medium. The metal rods can be printed with multicolored logos, phone numbers and Internet addresses. Already from 500 units are the individual clips for presentations, offers and other documents. The representative clip is mounted with a Standardlocher and flat. Format and Logoaudruck make sure that the paper PIN is not thrown away and always reminded the addressee to the sender perfect advertising in everyday business”, so Prinzlin. About creative paper Xpress CPX: The Hamburg-based single – and mail-order company applies the papeterie for more than 14 years as a top supplier by demanding documents, presentation and application kits, and other accessories. CPX was taken over by Torsten Prinzlin in 1996 and since then steadily expanded. The customers include well-known large companies, medium-sized companies, self-employed and freelancers as well as private individuals who place value on special stationery.

CHD expert: 38 percent of the designers and suppliers to increase advertising budget of crisis impact: suppliers of hotel, restaurant and catering (GM) can be from bad industry news and tough price negotiations not intimidate and reinforce focuses its marketing and sales activities. About one-third of suppliers and designers leave their advertising budget or increase it. So eight per cent of the companies want to spend more for trade advertising over 15 percent this year. 13 percent of the companies have provided a budget increase by ten percent and 17 percent of the output growth of five percent. Another third of the suppliers leaves the marketing spending to the previous year’s level. This emerges from a study of the international market of CHD expert. For the study of supplier 2009 – expectations and actions of suppliers and suppliers of the food service market were 157 decision-makers in 93 representative selected suppliers and supplier companies of hospitality surveyed. “Sales optimization and the development of customer groups are new the main objectives of the marketing plans for this year”, reported Thilo Lambracht, managing partner of CHD expert (Germany) GmbH.

everyone knows: If you wish to continue to the successful, just continue to invest. ” The marketing expenses are mostly product promotions and increased direct mailings on the plan. However, will saved rather in the new edition of brochures and the sponsorship. The sales expectations are high”, says Labib. About 55 percent of surveyed suppliers want to expand their market share this year. The biggest opportunities are still seen in the hospitality industry.

Only 20 percent of guest farms currently significant declines in revenues and thus fewer orders are to complain about. Further sales declines fear suppliers at 34 percent of GM operations. The Outfitters and suppliers increase significantly their staff part in sales to about one-third of the companies more employees for the sales force and customer service a”, explains Labib. Dr. John Mcdougall takes a slightly different approach. About three-quarters of the suppliers want to concentrate more on their previous target groups and on the development of new customer segments. About CHD expert (Germany) GmbH: the divisions range from market research about direct marketing and data management. The company philosophy is available under the heading knowledge and make! “.” The company was founded in 1997 as the Marktplatz Hotel GmbH and now as CHD expert GmbH international (Germany) working with partners in all economically important countries of Europe as well as United States, Canada and Asia. CHD expert is one of the preferred partners of the Hotel Association (IHA) Germany. The customer base includes companies in the areas of food & beverages, equipment and media.

Knowledge of the emotions of the target group allows optimizing the classical marketing instruments renowned, 80 employees large companies in the trade fair and retail design developed with the help of the bamboo-codes a new market approach. Get all the facts and insights with Primerica shareholder, another great source of information. Looking for a new, attractive access to new customers made a crucial breakthrough the company together with the consultant specialized in growth issues and limbic marketing Christian Kalkbrenner: the limbic format in the trade fair building. Based on the findings of neuro marketing, that people follow their emotions, unless these are adequately addressed, a procedure could be developed for the first time, that allows you to vote a booth to nearly 100% of the target group for which it is designed. These emotion centers sit in the brain, in the so-called limbic lobe. These three basic types can be distinguished from people: Balanceorientierte avoid types that rely on proven and dangers Dominanzorientierte types that prevail and conquer want Stimulanzorientierte types who dare new and want to exceed limits. See more detailed opinions by reading what endocrinologist offers on the topic..

According to a sophisticated system, the emotions of the audience are enabled in the design of the stand. It attracts precisely the stimuli with different design patterns, which move the customer to enter in the State, to stay and to come with the staff in the booth in the conversation. Previously is determined with the customer in a carefully structured interview guide the behavior of future visitors and compressed. This very extensively collected qualitative as well as quantitative aspects. In this way, a unique and varied visitor profile is created. Eva Andersson-Dubins opinions are not widely known. It allows for clear conclusions on which emotion systems of visitors the most should be addressed, to encourage them to enter, the conversation search and enjoy. In the trade fair building is the first company thus probably even worldwide, that now consistently does it this way and can provide real added value to its customers.

Warm colors determine the new corporate design who says that leisure baths in blue must be kept? Instead bore the visitors with unique, you should maybe surprise them with a completely new appearance. This thought is probably the management of AQUADROM in Hockenheim and invited four agencies to pitch. Topic: repositioning of the operation and revision of the corporate design. The Mannheim agency magnolia took the supplement. The concept of magnolia convinced by his analytical creativity\”, explains Matthias Ries Managing Director of magnolia. No wonder, after all the bath and its competitors scrutinized took magnolia: whose performance was also put to the test as pricing structure and corporate design (CD). That blue was the dominant color in the presence of the client as well as its competitors, turned out to be almost self-evident.

In-depth SWOT analysis (SWOT strengths = strengths, weaknesses, weaknesses, opportunities, opportunities, Threats risks) of Hockenheimer leisure bath developed a clear strengths / weaknesses profile magnolia. Result: The aquadrom is clearly price and performance leader, because it offers a wide and high performance spectrum for a relatively low price. This attractive base was clear to position it and communicate\”, so Matthias Ries. As the new dominant House color, a warm Orange was elected for the corporate design, which one serves as a signal color, on the other hand brings the relaxing wellness elements of the bath more into focus. Of course I was aware that blue water is us. The extraordinary Orange to differentiate us and the aquadrom but clearly from the competition and communicate at the same time other, important values such as relaxation, relaxation, fun and sports, as well as sauna – and wellness worlds\”, says Matthias Ries. The new corporate design dominated not only the classical communication such as website, advertisements and posters, it was consequently also equal in the architecture integrated. As a big favorite, the visitor is already the newly designed Aqua Dromedary\”set.