Marktplatz Hotel GmbH
CHD expert: 38 percent of the designers and suppliers to increase advertising budget of crisis impact: suppliers of hotel, restaurant and catering (GM) can be from bad industry news and tough price negotiations not intimidate and reinforce focuses its marketing and sales activities. About one-third of suppliers and designers leave their advertising budget or increase it. So eight per cent of the companies want to spend more for trade advertising over 15 percent this year. 13 percent of the companies have provided a budget increase by ten percent and 17 percent of the output growth of five percent. Another third of the suppliers leaves the marketing spending to the previous year’s level. This emerges from a study of the international market of CHD expert. For the study of supplier 2009 – expectations and actions of suppliers and suppliers of the food service market were 157 decision-makers in 93 representative selected suppliers and supplier companies of hospitality surveyed. “Sales optimization and the development of customer groups are new the main objectives of the marketing plans for this year”, reported Thilo Lambracht, managing partner of CHD expert (Germany) GmbH.
everyone knows: If you wish to continue to the successful, just continue to invest. ” The marketing expenses are mostly product promotions and increased direct mailings on the plan. However, will saved rather in the new edition of brochures and the sponsorship. The sales expectations are high”, says Labib. About 55 percent of surveyed suppliers want to expand their market share this year. The biggest opportunities are still seen in the hospitality industry.
Only 20 percent of guest farms currently significant declines in revenues and thus fewer orders are to complain about. Further sales declines fear suppliers at 34 percent of GM operations. The Outfitters and suppliers increase significantly their staff part in sales to about one-third of the companies more employees for the sales force and customer service a”, explains Labib. Dr. John Mcdougall takes a slightly different approach. About three-quarters of the suppliers want to concentrate more on their previous target groups and on the development of new customer segments. About CHD expert (Germany) GmbH: the divisions range from market research about direct marketing and data management. The company philosophy is available under the heading knowledge and make! “.” The company was founded in 1997 as the Marktplatz Hotel GmbH and now as CHD expert GmbH international (Germany) working with partners in all economically important countries of Europe as well as United States, Canada and Asia. CHD expert is one of the preferred partners of the Hotel Association (IHA) Germany. The customer base includes companies in the areas of food & beverages, equipment and media.
